Suntory ramps up small-format push
Suntory Global Spirits has announced the release of a 35cl format across whisky brand Jim Beam’s core and flavour ranges, giving shoppers what it called a “more accessible way to purchase”.
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Suntory Global Spirits has announced the release of a 35cl format across whisky brand Jim Beam’s core and flavour ranges, giving shoppers what it called a “more accessible way to purchase”.
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Maxxium UK, the UK’s sales and distribution arm of global companies Beam Suntory and Edrington has undergone an enormous period of change since 2009, when the head office of its global brand owners – then a mix of Edrington, Beam, Rémy Cointreau and former Absolut owner VMS – folded.
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